Staples & Associates Helps Government Partnerships
- Communicate with businesses and residents in their community
- Understand their audience better to effectively motivate them
- Develop robust marketing plans that bring real results
Municipalities and local government partnerships are in a unique position to reach out to businesses and residents in their communities. They serve as an excellent link to their residents. Most municipalities don’t have marketing strategists, web designers, writers, graphic designers, public relations professionals, media planners and buyers to help them get the word out about their programs and incentives.
Staples & Associates assists government partnerships and municipalities by arming them with the proper strategy and appropriate marketing tools that move customers from awareness to action.
We take a research-driven approach to fully understand the target audience – demographics, psychographics, viewpoints on energy efficiency and willingness to take action. We also determine what motivates them, what are the “hot buttons”, how familiar are they with energy efficiency and conservation and what are the objections to taking action.
A thorough understanding of the target market provides a solid foundation for our marketing decisions.
Behavior Change
We then apply our social marketing expertise to motivate behavior change. By identifying barriers to behavior change and determining the most effective motivators, we craft marketing and outreach campaigns that bring real results.
Our marketing efforts not only entail traditional advertising methods but also include web-based and social media as well as grassroots community outreach.
Case Study
City of Salem, Oregon Energy Efficiency Public Awareness Campaign
In 2010, Staples Marketing Communications was awarded a contract by the City of Salem, Oregon to develop a marketing plan, campaign name and marketing materials to drive residents and businesses in the Salem community to energy efficiency programs offered by Salem Electric, Portland General Electric (PGE) and the Energy Trust of Oregon.
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